![]() ![]() To truly provide a world-class customer support strategy, your brand should look to build processes in which customers can do everything they want all in one location. #3 - Empower your customers to complete transactionsĬustomer service is all about making the entire customer experience seamless. Customers now no longer have to phone your call center if they don’t want to, they can simply text you or message you on their favourite social media page. They expect personalized experiences and rapid responses.īy leveraging rich messaging, your business can provide its customers with on-demand support and easy self-service options on the application that customers want to contact you on. We live in an on-demand world where customers want to communicate with brands on the device, and at a time that best works for them. #2 - Improve the efficiencies of your customer service team The ability to share multiple forms of media, depending on the customer’s specific query, makes it easier for customer service agents to answer customer queries - resulting in an easier and frictionless experience for the customer.īuilding conversations through multimedia is more interactive, engaging and valuable for your customer, resulting in happier and more loyal customers. #1 - Build more meaningful conversations with your customersĬompared to SMS communication, rich communication services provide your customers with a richer experience. Here are just a few of the top ways that rich messaging will improve your brand’s customer experience: Rich multimedia options, up to 10mb per messageĤ ways rich messaging enhances your customer experienceĬustomer-focused businesses are utilizing call center technologies to increase meaningful conversation with their customers while at the same time reducing inefficiencies of traditional communication methods.Providing a superior messaging customer service solution for your organization, rich messaging allows your business to capture new customers, better engage with customers on their preferred channel and interact with customers in real time.įeatures that come with rich messaging that aren’t offered by SMS include: Through rich messaging, users can send and receive rich forms of media that are not possible with SMS messaging, such as pictures, audio, videos, contacts and other forms of media. Rich messaging is now the gold standard for mobile communication, supporting multiple forms of media. Rich messaging, also known as rich communication services (RCS), is an enhanced messaging service that aims to replace traditional SMS messages with a text messaging system that is richer, allowing users to send and receive a range of multimedia content for an improved experience. There is, however, a new messaging player in town that’s even more powerful than standard SMS - rich messaging. Messaging, such as short message service (SMS) or instant message (IM), are customer service methods that can improve the efficiencies of your call center, drive up customer satisfaction levels and boost the profitability of your business. When it comes to your brand’s customer service strategy, this represents a huge opportunity to improve your omnichannel customer experience (CX) strategy and engage customers through business messaging solutions. 92 percent of this time spent on apps like social media, messaging and entertainment - with just 8 percent spent on a web browser. ![]() According to TechCrunch, Americans spend about five hours per day on their cell phones. The time that US users spend on their mobile phones is continuing to grow. ![]()
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